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/ About Evento
Evento was established
to provide innovative and unique promotional products. We achieved
international success with our first product, the Bar-Fly. As world
wide publicity and sales of the Bar-Fly gathered momentum, so too
did the demand for the rental and hotel industry to provide new
and exciting forms of entertainment for their customers.
Soon after we developed 'Pseudo Sumo'. Its popularity was instant,
both here in New Zealand and subsequently overseas. With some big
names in the entertainment industry, like 'Bill Cosby' and 'Jay
Leno' performing on US National Television, we had launched another
entertainment craze. |
The next zany invention and big hit was the GO-Racer
which we launched at the Grumpy Mole Saloon in Tauranga. The launch
was a huge success with immediate media results. Front page on the
Bay of Plenty Times was followed quickly by a TV3 Six O’clock
News feature.
Two days later the GO-Racer was aboard a flight to Atlanta, Georgia
for the IAAPA
show - the world’s biggest entertainment exhibition. We were
there to launch the new ‘Go-Racer’. The ‘Go-Racer’
is a unique chassis designed to support a variety of different moulds.
One of the moulds launched at the show was the ‘Loo-Racer’.
Other moulds include golf balls, soccer balls and soda cans. The
different types of mould are only limited by the imagination. Each
mould is designed to give a customer a unique identity where ever
the ‘Go-Racer’ may appear.
The launch of the ‘Loo
Racer’ mould in Atlanta caused a small riot. People could
not stop laughing and taking photographs as Rick cruised around
the huge auditorium. A celebrity ride by B1 from Bananas in Pajamas
was a hit, in fact we couldn’t get him… her?… off
it. Very quickly the news had spread around the show and before
long we were inundated by television media.
The first story was run by CNN in its hourly ‘Headline News’
bulletin, featuring the zany new sport of ‘Loo-Racing’
from down under. The news item featured the footage of the original
launch at the Grumpy Mole in Tauranga, footage that had been shot
by TV3 and purchased by CNN. We couldn’t believe our luck…
but it got even better.
The next day CNN featured the story that it had shot at the show
in Atlanta. So for two days, every hour on CNN, we had two separate
stories playing about the ‘Loo-Racer’. While at the trade
show people kept coming up to us and saying “I just saw you
on the news”. It was later discovered that the Grumpy Mole
story had featured not only on CNN but on NBC, ABC and on numerous
other TV networks around the world. It even featured on Sky Television’s
CNN International edition, back here in New Zealand.
Loo-Racing mania has swept the world from Hawke’s Bay to Atlanta
and around the globe. Who would have thought that a toilet, when
engineered to create a spectacle, could create such a cavalcade
of international media attention, which is still running hot like
the product today!
The Buzzball is our
latest and most ambitious creation yet and is sure to follow in
the foot steps of the other successful products. As they say...
watch this space!
At Evento we are continuing to develop and evolve
new products, to provide the special events industry with safe,
profitable and exciting promotional concepts.
/ Contact Details
Evento Company Limited
18 Dunlop Road, Onekawa, Napier, New Zealand
Toll Free (USA): 1866-325-0265
Telephone: +64-6-834 3000
Fax: +64-6-834 3001
Website: www.eventoworld.com
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